|Social media is not low-flow.|
Social media is not a panacea. Most of us social creatures have heard this a few times, experts have heard it hundreds. It is not a panacea; it is a lens to look at your (business) world through. Even if it were a cure-all, by the time you figured how to use it, your problems are likely to have changed. For example, if you wanted to be taller and social media promised it could deliver, would you be okay if you were balding by the time you got it? Did you have a reason you wanted to be taller or was it just a want?